Frequently Asked Questions
How do I know if my business is ready to run paid ads?
This is a great question, and also one that many business owners don't ask before jumping into paid ads - Mistake!
A lot of people think that paid ads are a "magic bullet" that will solve all of their marketing woes, and this unfortunately isn't true.
👉 Before you even THINK about running ads, you need to make sure that you have an offer (a course, program, product, or service) that solves a problem that a large number of people want to solve.
👉 You also need to know who your target audience is.
👉 And you need to make sure that your offer is priced appropriately for ads. Certain types of offers aren't a good match for ads because the cost of getting a sale actually outweighs the profit!
👉 Finally, you need to have a realistic expectation of what ads will cost. Yes, with the right strategy, you can absolutely make a HUGE return on your ad spend investment, but there will be some upfront costs that can't be avoided.
💰 For starters, there's the ad spend itself.
💰 Then, there's the cost of hiring someone to run your ads if you don't know how to do it - And believe us when we say that you don't want to DIY unless you know what you're doing - 'cause it'll cost you way more in the end. There's a reason we're in business!
💰 Also, you need to understand that, unless you have run ads for this offer in the past, in the beginning you will essentially be paying for data. This data is a good (and necessary) investment because it will allow you to optimize your ads for success, but it's still a cost that many don't take into account when running ads for the first time, which can lead to unrealistic expectations about how quickly you will see a profit.
We know - It's a lot!
But don't worry - If you still have questions, we've got you covered. Book an Intro Chat and we'll help you figure out if ads are a good fit for your business.
And, if we think that ads don't make sense for your business, we'll let you know that too! Because, why would we want to take on clients that we can't help? Not exactly a recipe for business success - Or happiness, for that matter!
How much will it cost to run ads?
Some things that can affect pricing are:
- The desirability of your offer (product or service) to your target audience
- Your knowledge of your avatar (ideal client) and ability to create content that speaks to their problems and desires
- How competitive your market is
- Your goals/objectives - Some are more expensive than others
- Your sales funnel structure
- The amount of support you want (full "Done-For-You" services cost more than coaching or introductory services, for example)
But again, don't worry! We will talk about all of this on your Intro Chat.
And, rest assured, we do have several options - From full ads management (where we do EVERYTHING) to coaching packages that include education and support so you can run your own ads. Also, we can offer you "a la carte" or introductory services like auditing or setting up your ad manager account and other assets, strategy sessions, funnel builds, automated email sequences, etc.
We truly have options for every budget and level of commitment (just in case you want to try us out before you commit to the "full she-bang" 😉).
How do I know that you can really get me the results I want?
We totally get it. You want to make sure that we know what we're doing and can really help you achieve your goals. After all, your business is your baby, and you want the best for it (and you!).
We've got you covered - After your Intro Chat, we would be happy to send out some case studies from our team that will show examples of the kinds of results you can expect from our process.
What is a "boutique ad agency" anyway?
4 Pinecones is a boutique ad agency, which means that we will only take on a limited number of clients at one time in order to ensure that we are able to deliver the attentive and personalized service that sets us apart from other agencies. When you decide to work with us, know that you will receive "concierge-level" service and remain a priority. We're not going to hand you off to an assistant or leave you in the lurch when you need us.
We prefer to work very closely with our clients, getting to know them (and their businesses) on a deeper level than a typical ad agency. Because we want clients who also desire this type of partnership, we screen very thoroughly to ensure both parties are a good fit. But, once you're on board, we are completely and utterly committed to your success!
Ready For Exponential Growth & A Booked-Out Calendar?
Book your call while spaces last!
Because we are a boutique agency devoted to ridiculously personalized service, we are only able to take on a limited number of clients per month, so be sure to reserve your spot now.
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